By Robin Tauck, July 28, 2009
I recently had the honor of being a board observer at the 33rd annual World Heritage Conference in Seville, Spain, courtesy of UNESCO’s World Heritage Centre. As a career travel professional, I passionately believe in the importance of UNESCO’s World Heritage multiple initiatives. In addition to their inherent cultural, humanitarian and environmental value, they play a key role in educating people and building bridges for a different and better future.
Research verifies that many travelers give a high priority to visiting a World Heritage Site. Travel agents and suppliers also have new opportunities to tap into this interest. There is no question that the vast majority of sites, as well as the many local communities and economies they impact, would benefit from a closer relationship with our industry.
Cruise, hotel, tour and adventure companies are stepping up, taking action to improve traveler access, develop community programs and/or upgrade training on World Heritage Sites. On a corporate level some companies direct their operations and business development staff (and their travelers) in accredited sustainable tourism practices. The travel industry can play a very significant role -- one that benefits people and places the world over -- and this is good for future business.
In the 10 years between 1999 and 2009, hundreds of sites and 34 new countries became part of the World Heritage Sites initiative. Cape Verde, Burkina Faso and Kyrgyzstan are the three countries most recently included. Happily, 2009 represents a banner year for World Heritage Sites. Some 890 diverse sites from 148 countries are now under international protection -- and the list is growing.
The diversity and complexity of these 890 sites is a great accomplishment for UNESCO. Nominations are submitted far in advance, with 47 nominations this year alone. Based on my experience at this year’s conference, I would like to share some insights into how these natural, cultural and historic places of wonder are selected.
Only a dozen or so sites achieve World Heritage status each year due to the rigorous process of assessing “Outstanding Universal Value.” Assessment is a complex process involving the International Union for the Conservation of Nature and Natural Resources (IUCN), International Council on Monuments and Sites (ICOMOS) and the International Centre for the Study of Preservation and Restoration of Cultural Property (ICCROM), as well as the interests of world citizens and world heritage. For example, Intangible Cultural Heritage, such as traditional dance and linguistics, is now included along with Historic Urban Landscapes, Natural Biospheres, Underwater Heritage and special monuments and buildings, and all must be “uniquely differentiated.”
The assessment process is led by the World Heritage Committee in Paris, with delegations from 21 of the 187 member nations participating on a rotating basis. This year members from Spain, China, Brazil, Egypt, Israel, Peru, Australia, Canada, the United States and other countries evaluated nearly 100 sites over the course of nine very full 14-hour days.
I sat through many long and serious deliberations focused on serving the interests of world citizens. In the end, 13 new sites -- 11 cultural and two natural sites -- were accepted with celebration. With great joy I envisioned the many travelers who will soon experience these remarkable places, opening doors to awareness, education and tourism in new regions. New sites selected this year include the Dolomites of Italy and the Wadden Sea (the world’s largest inter-tidal ecosystem in Germany and the Netherlands.
The United States now has 20 World Heritage Sites, and 14 more are being considered. Existing sites include Mesa Verde, Yosemite National Park, Yellowstone National Park and the Statue of Liberty. A special United Nations mission is set to review the U.S.-Canadian trans-border Glacier National Park by the end of 2010 to determine its conservation status, which means the park could well become the first U.S. site to be placed on the endangered list.
During the conference, I was intrigued by three-day updates on the 33 sites on the “Endangered List.” For example, the Galapagos Islands, lauded for stabilizing threats from the cruise and fishing industries, continues to suffer from land development issues. And the Belize Barrier Reef, the largest in the Northern Hemisphere, is now endangered due to mangrove cutting and development.
I have personally sailed both these reefs and island areas where we all send tens of thousands of travelers. We can educate our industry and our travelers about these much-loved sites and potential loss of protection, and create ways to safeguard them. We can make a difference.
Finally, Jerusalem remains on the World Heritage Sites endangered list. The city’s many archaeological restorations are subject to complex and important multi-national and religious interests. Sadly, one site was removed from the list -- Dresden & the Elbe Valley - due to a proposed bridge, an unfortunate yet common example of the modern conflict between conservation and use.
During the conference I had the opportunity to meet Stephen Morris, chief of international affairs for our National Park Service. Morris, who has led the U.S. team at the conference for four years, believes the cooperation among nations to name World Heritage Sites is a truly phenomenal accomplishment, as well as a noble cause. “As we near 1,000 sites, it is imperative that we balance new nominations with greater efforts to take care of current sites,” he told me. “The travel industry has much to offer us, especially with service initiatives with and for local communities.”
For the next three to five years, challenges include climate change and its impact on natural sites and biospheres (top of the list); creating a global balance in World Heritage Sites by including under-represented areas such as Africa; and the impact of impending population growth and human intervention, including the impact (and opportunity) of tourism. In response to the latter, UNESCO emphasized the need to actively engage the global travel industry in a Sustainable Tourism Program.
We are at an exciting juncture as World Heritage Sites nears its 40th anniversary in 2012. New tools, criteria and monitoring systems will be added to protect such sites and engage local communities. There is a vibrant call for alliances between governments and business to assist UNESCO (http://www.unesco.org) in realizing its 2012 goals.
The World Tourism Organization (WTO) has joined forces to raise awareness about tourism’s global impact, influence and business opportunities. Surely the travel industry can create interest and education on World Heritage Sites despite the current recession woes. Protecting our global heritage is an investment none of us can afford to overlook, and one that will also improve the image of America. Remember, to protect our past is to ensure our future. For more information, visit http://whc.unesco.org.